Keyword: Prather
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Podcasting has been around for more than a decade but has seen explosive growth the last few years as smartphones and smart speakers have become ubiquitous media devices. Podcast ad revenue has nearly doubled in the last two years to $314 million since 2017, according to the Interactive Advertising Bureau, which projects revenue to double again by 2020. If this content distribution channel is not in your strategic plan, maybe one of the Tuesday morning breakout sessions at the Mega-Conference will change your mind. Laura Rich, host of The Exit Club, a podcast about entrepreneurs, and founder of The Podcasting Agency, which develops engaging audio content for marketers, will lead a panel that will discuss best practices in podcast marketing, from content and distribution to technology and advertising options. Joining her will be Hans Appen, president of Appen Media Group in Alpharetta, Ga., and Jay Prather, executive director digital programming for the Las Vegas (Nev.) Review-Journal. more
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