Keyword: Brainworks
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Brainworks Software has announced that Mary Parker will lead the sales effort of the Stratica strategically focused CRM and advertising system announced today at the Mega-Conference in Las Vegas. Effective immediately, Parker will assume the role of director of strategic sales. In that role, she will direct the company's efforts to market and sell the new system to the media industry. more
Brainworks, in collaboration with CRM development partner APG Media, has released three new CRM innovations designed to increase revenue opportunities and drive greater sales team efficiencies for print and digital publishers. more
CRM is not just a software tool; it's a strategy. On Monday morning at the Mega-Conference, hear how Adams Publishing Group has deployed a CRM strategy that has enabled the company to improve the quality of each customer interaction and maximize the profitability of customer relationships. more
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