Keyword: MEGA
55 results total, viewing 1 - 10
Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader. Block executives call it a game-changer. "It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was." more
The Honolulu Star-Advertiser was the recipient of the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference. more
Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate." What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising. more
Flypaper, WEHCO Media's local digital marketing agency, started out in cities and towns served by WEHCO properties, but it's not necessarily connected with newspapers. In fact, Flypaper has moved into an entirely new market in Nashville, Tenn., and the agency intends to keep growing. more
The newspaper vertical space may be besieged and battered, but newspapers can invest in the vertical space and grow revenue. Our presenters on the Solutions Stage next Tuesday afternoon want to show you how. more
Listing platforms are out as prime listings sell in minutes. Realtor ranks are swelling again after the hard years of the Great Recession. How do they stand out? And how can your newspaper help them? At the Key Executives Mega-Conference, Feb. 26-28 in San Diego, listen to success stories from GateHouse newspapers and The Post and Courier of Charleston, S.C., and re-capture market share from this hot market. more
With a century or more of experience bringing the news that's most important for communities as a whole, many efforts with building a new business around content targeted for a specific audience haven't worked. During a Tuesday afternoon session at the Mega-Conference, prepare to be blown away by the work of some entrepreneurs who are driving successful businesses with targeted media that are a major break from the status quo. more
Consistently capturing the attention of the distracted digital consumer remains the biggest challenge for traditional media audience growth. The focus on the Solutions Stage mid-afternoon on Tuesday, Feb. 27, at the Mega-Conference will be on engaging digital customer experiences. more
Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business? During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies. more
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