Keyword: Mega
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A case study will be presented on the Solutions Stage at the 2018 Mega-Conference showing how the Star Tribune Vacation & Travel Experience in Minneapolis optimized its marketing initiatives to drive success in the development and execution of events, a crucial source of revenue diversification.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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News organizations of all sizes are committed to growing their trusted relationship with readers. During the 2018 Mega-Conference, hear how Nextdoor, the world's leading social network for neighbors, connects newspapers to specific neighborhoods and communities in an unprecedented fashion.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Together with Matthew Hall from The San Diego Union-Tribune, Nextdoor's Vice President of Communications and Policy, Steve Wymer, will discuss how news organizations are leveraging the neighborhood network to source hyper-local content, extrapolate neighborhood-specific polling data and reaction, and engage the community in a more personal way than ever before.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

Michael Wilhite, vice president of data strategy for the analytics arm of Kroger, called 84.51°, will outline at the 2018 Mega-Conference how newspapers and consumer packaged goods companies should use personalization to create new, productive business relationships that go beyond current advertising and inserts.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference.

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. more

We want you to nominate your newspaper for consideration in this year's Mega-Conference Innovation Award. Don't think you can't compete with the large metros? In 2016, the winner was a three-day-a-week paper. This award is designed to recognize innovative achievements made by newspapers of all sizes. more
View a list of Mega-Conference sponsors and exhibitors as of today. more
The Key Executives Mega-Conference will be held at the Manchester Grand Hyatt San Diego. Full details are available here about hotel accommodations. more
Registration will begin tomorrow morning, Sept. 6, for the 2018 Key Executives Mega-Conference. more
Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference. When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station. more
To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. The result has been a positive swing of more than $70 per ad. more
Despite the industry-wide focus on digital, many a newspaper company is still trying to figure out how to make money at it. Revenue from digital often makes up only a small percentage of total annual revenue even if the percentage is growing. But McClatchy's answer to that question as asked on the Mega-Innovation Award entry form is an eye-popping 72 percent. Yes, digital revenue made up 72 percent of total revenue over the past 12 months. more
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