Keyword: Mega-Innovation Award
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Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference. When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station. more
To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. The result has been a positive swing of more than $70 per ad. more
Despite the industry-wide focus on digital, many a newspaper company is still trying to figure out how to make money at it. Revenue from digital often makes up only a small percentage of total annual revenue even if the percentage is growing. But McClatchy's answer to that question as asked on the Mega-Innovation Award entry form is an eye-popping 72 percent. Yes, digital revenue made up 72 percent of total revenue over the past 12 months. more
If there's another newspaper with a beer named after its innovation, we haven't heard about it. The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation. What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry. more
Learn from these innovative companies at the Key Executives Mega-Conference. more
Learn from these innovative companies at the Key Executives Mega-Conference. Register today. more
Forsyth County News Publisher Vince Johnson says that when he came to the paper a couple of years ago, it had a rule about social media. Only one article was posted to Facebook each day, at 6 a.m. In his entry form for the Mega-Innovation competition, Johnson noted that rule officially died on Jan. 20, 2014. Since then, the paper has increased its social media following by more than 1,000 percent. That's just one example of how the Forsyth County News, described by Johnson as "wildly traditional" not so long ago, has changed. more
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