Keyword: credibility
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In the news industry, trust is the brand. The assault on journalistic values and integrity pervades digital media and the 24-hour news cycle of cable news. To play its vital role in democracy, newsrooms must rebuild their relationships with the public and show who and what is behind the journalism they produce. On Tuesday afternoon at the Mega-Conference, Sally Lehrman, CEO and founder of The Trust Project, will look at what's being done, how effective efforts have been in growing trust and how this helps the business. more
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