Local On Demand Economy: A new publisher threat?

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BIA/Kelsey's Mike Boland says that the growing use of local on demand services merit the attention of publishers. Those apps, which have been increasingly embraced by consumers and are moving into a more mature business phase, have the potential to further siphon off advertising, but may also be potential partners via strategic integrations with publishers' existing products.

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Mega, BIA/Kelsey, Boland, LODE