"Success in the digital space requires constant training and evaluation," says Lana Champion, vice president of sales and marketing of Times-Union Media in Jacksonville, Fla. "We've tried just about every sales model and are getting close to the right structure and solution set for sustained growth."
Successful operators will share what is allowing them to break from the pack to get top digital ad dollar performance, at the Key Executives Mega-Conference, Feb. 23-25 in Orlando, Fla.
On Thursday afternoon, Feb. 23, hear "Driving Digital $$$ Success" strategies: