Ten ways any size newsroom can increase engagement

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For years newsrooms made decisions on what to cover with little understanding of what readers really wanted. Now that has changed with analytics tools like Parse.ly and Facebook Insights. Being able to use data to direct coverage and decision making helps us connect with readers in a way we never could. We can provide them more of what they want and less of what they don't. It allows us to customize the news for them.

During the Key Executives Mega-Conference, David Arkin, senior vice president of content and product development for GateHouse Media, will talk about 10 ways any size newsroom can increase engagement. The conference will be held Feb. 22-24 at the JW Marriott in Austin, Texas.

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Arkin oversees GateHouse Media's print and digital content strategies, as well as the company's digital development and online product strategy. In 2014, he launched the Center for News & Design in Austin, which provides editing and design services for more than 175 GateHouse newspapers.

Take a tour of the Center for News & Design during the Key Executives Mega-Conference.  Learn more

Arkin has held his present role with GateHouse Media since 2012. From 2007-2011, he served as executive director of the News & Interactive Division for GateHouse where he launched the company's national news service, developed its digital content strategy and led its newsroom training programs. Prior to that, Arkin served as executive editor for newspapers in New York, Alabama, California and Texas. Arkin serves on the Associated Press Media Editors (APME) board and the Local Media Association Foundation (LMAF) Board.

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