Mega-Conference Solutions Stage

Leverage local audiences to drive revenue diversification

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The ability to leverage data and marketing technology to identify, target and access discreet audiences enables marketers to deliver relevant communications that build the value of customer relationships.

A case study will be presented on the Solutions Stage at the 2018 Mega-Conference showing how the Star Tribune Vacation & Travel Experience in Minneapolis optimized its marketing initiatives to drive success in the development and execution of events, a crucial source of revenue diversification.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Tom Ratkovich, who will present the case study, is the founder and managing partner of LEAP Media Solutions. Ratkovich knows that revenue diversification is a strategic imperative for local media companies. He said: "Events represent an increasingly compelling source of that diversification – particularly if they are well conceived, promoted and executed. Data – and the technology to effectively apply it – are essential contributors to event success. The experience of the Star Tribune Vacation & Travel experience in Minneapolis shows how this can translate to your market."

Ratkovich has 25 years of consumer-focused marketing, strategic planning and business management experience in the local media, having started and managed two companies that have collectively collaborated with 300+ print and digital publishers to enable strategic audience growth and monetization. He is a past president of INMA's North America Division and is a widely recognized authority in database and digital marketing.

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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