2018 Mega-Conference

Destination 2020: How do we get there stronger and smarter?


Ken Doctor, an analyst with a ringside seat at the greatest story ever told about the global news media industry, will deliver the keynote address at the 2018 Key Executives Mega-Conference next month in San Diego.

His talk is titled, "Destination 2020: How Do We Get There Stronger and Smarter?"

"In communities across our country, we must build new muscle memory about what local news means," Doctor said.  "The smartphone is a gift to do that in the digital age."

In his address at the opening General Session on Monday, Feb. 26, he will be looking at the building blocks needed: great content, reader revenue, advertising, events and more.

As a media analyst and consultant for his own Newsonomics company, he employs more than 40 years of experience across a wide range of media. His quest: find and share new sustainable business models that will employ the next generation of journalists – especially in the cities across North America and Europe.

He's become a go-to speaker, press source and consultant for legacy and emerging press around the world, talking about emerging Newsonomics.

Doctor can be found at @kdoctor on Twitter, LinkedIn and Facebook. He writes regularly on the business of media change for Harvard's Nieman Journalism Lab, The Street and other publications.

He is at work on his second book, following "Newsonomics: Twelve New Trends That Will Shape the News You Get," which has been translated into Mandarin Chinese, Korean, Portuguese and Russian. All of his work is freely available on his Newsonomics.com website.

The Key Executives Mega-Conference will be held Feb. 26-28 in San Diego.

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So Many Options to Choose From at Mega!
The 2018 Mega-Conference will have more than three dozen sessions for attendees to choose from – offering an array of professional development opportunities with something for everyone.

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The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities. A sizable trade show is associated with the conference.