Four newspaper industry thought leaders will discuss successful and proven subscription revenue growth strategies and case studies from their respective organizations at the Mega-Conference, Feb. 26-28 in San Diego.
With subscription revenues becoming a greater piece of the revenue portfolio, and with many companies transitioning to a consumer revenue-driven business model, this is a can't miss session.
Presenters will be:
- Aaron Kotarek, vice president, circulation, Oahu Publications
- Brian Howell, director of consumer revenue optimization, tronc
- Curtis Huber, director of circulation sales and marketing, The Seattle Times
- Troy Niday, chief operations officer, Sonoma Media Investments
This thought-proving session will detail:
- The volume versus value proposition
- Proven econometric pricing models
- Utilizing data and analytics to make sound pricing decisions
- Customer Lifetime Value (CLV) scoring and implementation
- Incentive-based churn and payment deviation initiatives
- Profitable multi-channel acquisition and loyalty programs
- Analyzing your subscribers' payment path
- Leveraging data analysis to improve retention optimization
Learn more and register today!