Agency best practices
Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business?
During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies.
Presenters will be:
- Conan Gallaty, president of digital media, WEHCO Media, Little Rock, Ark. (moderator). WEHCO Media is a finalist for this year's Mega-Innovation Award for the work done by its digital agency, Flypaper.
- Rob Bunch, managing director, The High Road Agency, Johnson City, Tenn.
- Arlea Hoffman, digital strategy director, Reimagine Main Street/Observer Publishing Company, Washington, Penn.
TEAM DISCOUNTS are available to newspapers that bring more than one person to the conference.
"The opportunity is there to not only capture new revenue dollars," says Gallaty, "but to create long-term sustainable relationships with local businesses who need your help. When done right, agency services keep your organization relevant to businesses in a fast-changing marketing landscape."
Bunch says, "Keeping it simple and getting back to the basics can set you on the road to success as you build a digital agency. The trip is more fun when focusing on true brand build out rather than just driving traffic to websites through products like pay per click. Creative storytelling is crucial to having fun and experiencing success during this adventure. Finding ways to say yes and being flexible going after industries you are passionate about can create the magical moments of the journey."
Hoffman added, "Digital advances are changing the world and businesses are struggling to keep up. Be ready to help the businesses in your communities take advantage of the power of digital."