In the news industry, trust is the brand. The assault on journalistic values and integrity pervades digital media and the 24-hour news cycle of cable news. To play its vital role in democracy, newsrooms must rebuild their relationships with the public and show who and what is behind the journalism they produce.
On Tuesday afternoon at the Mega-Conference, Sally Lehrman, CEO and founder of The Trust Project, will look at what's being done, how effective efforts have been in growing trust and how this helps the business.
She says, "The vital role of news in democracy is in jeopardy, and this is not just a theoretical concern or even a moral one. It affects your bottom line, and that's one reason why news organizations around the world have set aside competitive interests to address the crisis. I'll tell you what we've learned and how you might join our movement."
The Trust Project is an international consortium of news outlets implementing a transparency standard for journalism to help the public – and news distribution platforms – identify quality news out of the hubbub online.
Lehrman was named one of MediaShift's Top 20 Digital Innovators in 2018 for this work. An award-winning reporter on medicine and science policy with an emphasis on coverage of social diversity, her honors also include a Peabody Award, duPont-Columbia and the John S. Knight Fellowship at Stanford University, among others. Lehrman's byline credits include Scientific American, Nature, Health, The Boston Globe, The New York Times, Salon.com, and The DNA Files, distributed by NPR. Her book, "News in a New America," argues for an inclusive U.S. news media.