Software as a Service (SaaS)-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage. And when they do, these technology companies may just be squeezing your sales team out.
Charles Laughlin, project leader, Tech Adoption Index, Local Search Association, will address the Mega-Conference during a Monday afternoon breakout session. He says it's important to ensure that your newspaper isn't left in the cold. Your staff needs to know who's out there and learn what they are selling to your advertising clients.
"LSA's Tech Adoption Index has been tracking the small business shift to the cloud for more than two years," Laughlin said, "and we believe this new app-based approach to running a small business will disrupt the entire local ecosystem. The good news is, media companies can participate and profit from this shift."