Mega-Conference Solutions Stage:
Tuesday morning, Feb. 18
Are you trying to take your branded content strategy to the next level to increase revenue? At the Mega-Conference, you'll find five steps to create a solution, educate your sales teams easily and execute the new solution brilliantly. Social News Desk’s Apryl Pilolli, head of innovation, will present a Graham Media Group case study to illustrate massive growth — 51% in revenue, 40% in new advertisers.
“It’s really an exciting time for news organizations to make headway in the branded content space," Pilolli says. "There’s a huge opportunity. With the right strategy, know-how and tools — the possibilities to reach new audiences, deliver the right content and make revenue are limitless.”