Clear paths to profitability in an unclear media environment

Our calling – the promotion of free speech and serving our communities – is among the most powerful and compelling charges of any profession. But we must also never forget we are also a for-profit business. If we wish to continue to serve our employees and communities, we must make the earning of a reasonable return on investment an essential element of our actions. Let's talk.”

Leonard Woolsey, Southern Newspapers

How do you forge enduring strategies for sustainable profitability in a turbulent time when yesterday’s silver bullet for success is today’s expense drain?

A breakout session on the opening day of the Mega-Conference will reveal the strategies of media organizations that are turning profits right now and are designed to sustain a robust bottom line despite whatever “disrupter” emerges tomorrow.

Learn what it takes to find these paths to profitability: The conceptualizing, the forecasting and modeling, the testing — and the execution. Think of this session as a master class in identifying profitability paths in unpredictable times.

• Register to attend — And, check out these special discounts for newspapers, journalism educators and students
• View the conference agenda
• Reserve your hotel room
  
• Become a sponsor or exhibitor

Pat Dorsey, publisher of the Austin (Texas) American-Statesman and regional vice president with Gannett, will moderate the discussion.

Panelists are:

• Judi Terzotis, president and publisher, The Times-Picayune | Advocate
• Leonard Woolsey, publisher and president, The Daily News, Galveston, Texas, and president, Southern Newspapers, Inc.