Mike Petrak, executive vice president of Tactician Media Consulting, and Wendy Wade, president of Prism XL, want to help Mega-Conference attendees strengthen their preprint strategies.
Following their breakout session on Tuesday afternoon, Feb. 23, you'll be prepared to address your customers' expectations with a better sense of their needs, negotiating approach and the relative value of your own distribution system. This workshop will offer new tools and approaches that can make a significant difference in how you go to market.
Wade said: "We will be discussing the importance of combining data and expertise during this workshop to increase leverage. We will provide insights into the agency and retailer relationship and provide guidance to help you navigate in this arena successfully. We will explore internal and external data sources to aid you in creating strategies to help you increase insert revenues."
The Mega-Conference begins in less than two weeks.
Register for the Mega-Conference
