JSOnline boosts CPMs with automated sales

Posted

Milwaukee Journal Sentinel's JSOnline has seen a 30 percent increase in indirect revenue and a big increase in indirect CPMs since it began using ad exchanges last July, according to Sam Metcalf, the company's manager of digital yield, who spoke last Tuesday at the Mega-Conference about programmatic buying. Other papers, including Community Newspaper Holdings have seen similar results.    Read more from NetNewsCheck

programmatic buying, Mega-Conference