Keyword: niche
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Audience is the name of the game. And, cultivating niche audiences in your local community is a money-making proposition. On Tuesday afternoon at the Mega-Conference, our panelists will be talking about successful models for drawing new, big revenue commitments for local, regional and even national advertisers.

Charity Huff, managing partner of Maroon Ventures and moderator for this session, said: "Cultivating niche audiences in your local community is a money-making proposition. Join this session to learn how publishers are finding success with new titles, new audiences, and – most importantly – incremental revenue."

Panelists joining Huff are:
  • Matt Coen, partner and board member, St. Louis Magazine. Coen also is president and co-founder of Second Street.
  • Max Freund, managing editor of digital, The Journal, Cedar Rapids, Iowa.
  • Danny Pacheco, sales representative, Publication Printers.
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Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first. Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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