To be successful in today's digital landscape, publishers must prioritize the customer experience and pursue a strategy that reduces friction and builds engagement and loyalty among their readers.
The Washington Post is the industry standard for this approach, adopting a relentless focus on the customer and becoming one of the most read news brands in the world. On Wednesday morning at the Mega-Conference, hear about this evolution from Scot Gillespie, the newspaper's chief technology officer, as we delve into the in-house technology that powers it.
"Publishers should take a page out of the e-commerce playbook and pursue a customer-first strategy," Gillespie says. "Great content that's paired with a great experience and supported by great technology creates a potent combination – one that will increase reader loyalty and help drive subscription revenue."