Niche audience monetization:
Successful magazine models deconstructed
Audience is the name of the game. And, cultivating niche audiences in your local community is a money-making proposition. On Tuesday afternoon at the Mega-Conference, our panelists will be talking about successful models for drawing new, big revenue commitments for local, regional and even national advertisers.
Charity Huff, managing partner of Maroon Ventures and moderator for this session, said: "Cultivating niche audiences in your local community is a money-making proposition. Join this session to learn how publishers are finding success with new titles, new audiences, and – most importantly – incremental revenue."
Panelists joining Huff are:
- Matt Coen, partner and board member, St. Louis Magazine. Coen also is president and co-founder of Second Street.
- Max Freund, managing editor of digital, The Journal, Cedar Rapids, Iowa.
- Danny Pacheco, sales representative, Publication Printers.
Freund says: "Branding your news organization as a thought leader in niche content areas is a core strategy to build community, foster trust and enhance your relationship with your readers. At The Gazette, we have identified a number of content verticals we want to own, and HER is a leading brand for women in business in our Iowa community. Come learn how we have taken the brand from an idea to a magazine, event series and a yearly award."
Pacheco will be talking about the newspaper industry's growth and successes through a series of short case studies. He will feature current customers that have increased their revenue by adding special sections, partnering with their communities, taking different approaches to their audience and other tactics.
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