We have the topics your team needs answers to. And, we’re offering discounted registrations to those newspapers that send multiple team members.
Bring your key department heads so your paper can benefit from ALL of these topics!
- Sales Transformation 101: Creating a team and culture for today’s sales environment
Dive into the key drivers it takes to achieve a transformed sales model: Ongoing appraisals of sales team competency, recognition programs and feedback strategies, “curbside coaching” techniques and CRMs. You’ll learn how to adapt to the new sales environment and create sales campaigns that optimize revenue opportunities in a redesigned sales process. From recruiting and retaining the best sales talent, to client relationship approaches that drive better revenue and results, to the right mix of digital and print product lines — there’s money to be made in getting sales transformation right.
- Digital Subscriptions and Consumer Revenue Models
What’s happening and what’s next for paywalls, acquisition, engagement and retention of digital subscribers? Where are the opportunities for consumer revenue beyond subscriptions? What’s the state-of-the-art in performance benchmarking for these programs? Hear outcomes from the GNI Subscriptions Lab and newspaper media case studies.
- Recruiting and Retaining Effective Salespeople
Any newspaper sales executive will tell you their hardest job isn’t getting in the door, pitching a campaign or closing a deal — it’s recruiting and retaining sales superstars. This session focuses on the practical steps you can take to motivate, evaluate and reward your best salespeople so that they remain your organization’s best salespeople.
- Membership has its Benefits — For your news organization as well as readers
Membership programs can deepen your engagement with your audience and create new revenue streams. Learn the benefits — to you — of membership, including: getting more information about your most loyal readers, building a sense of community that encourages even more loyalty to your newspapers and reducing churn so subscribers renew year after year.
- How women leaders are transforming newspapers
This panel of accomplished top executives examines the questions that arise with this phenomenon. Is there really a “female style” of leadership? What perspectives do women bring to an industry led for more than a century almost entirely by men? What does the participation of women executives augur for the future of our industry?
- All About the Benjamins: Newspaper profitability success stories
The net-net on this session is simple: Who’s making a profit at their newspapers and how are they doing it? You’ll hear success stories from newspapers detailing how they built profitability into their business models, and how they plan to sustain their bottom-line earnings into the future.
- The Branded Content Project
The definition of branded content is growing as fast as the new revenue potential. Discover how publishers are finding new advertisers and new audiences by focusing on the importance of storytelling with branded content initiatives. Hear directly from publishers innovating in this space about successful ways to educate sales teams and clients, how they view multi-platform distribution and what is working and not working in markets of all sizes. We’ll show off some real world examples of campaigns that will inspire and energize your teams back at home.
- Giving Your Audience a Look Behind the Curtain in 2020
Newspapers tell stories about their communities. In 2020, let’s tell our communities our story. Tell them how we improve their civic life every day. How public service is our core mission. How we are transforming to serve our readers and our advertisers even better. Think of this session as a practical and comprehensive list of talking points that our audiences need to know about us.
- The Best In Newspaper Innovation: From our Mega-Innovation Award finalists
Three newspaper media companies show the art of the possible — hear about their innovative projects that caught the award judges’ attention. Have you submitted your entry yet? The deadline is Jan. 14.
- News from the Skunkworks: A look at news startups
Media companies are proving as fertile an incubator for startups as Silicon Valley. This session highlights the most creative of these startups from digital initiatives to weeklies to print products such as upscale magazines. Hear how these startups first came up with their ideas for new products, developed business models and marketing strategies, floated proofs of concept — and finally launched their products.
- 30 Revenue Ideas in 60 Minutes
We’re scouring the globe to find ideas from inside and outside the newspaper media biz on how to generate new revenue and grow the streams you have. This rapid-fire session is sure to give you some valuable take-home ideas. Don’t leave the conference early!
- Roundtable discussions and much, much more!
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