Mega-Conference Solutions Stage:
Monday afternoon, Feb. 17
Austria’s oldest and leading newspaper went from a traditional newspaper to a video-powered digital platform with Video Intelligence’s contextual video platform which matches video content to its editorial pages.
A case study will be presented at the Mega-Conference by Sal Cacciato of Video Intelligence showing how Die Presse increased its available pre-roll ad impressions 100 times, from 350,000 (in 2016) to more than 31 million (in 2018). Learn how you can create new in-stream inventory and incremental revenue!
Cacciato, managing director, North America for Video Intelligence, says high costs and resources required to create good quality video have posed challenges for news publications that want to complement their digital editorial pages with video. He said lack of video content also impedes their ability to monetize with in-stream ads.
At the Mega-Conference, Cacciato will be discussing easy-to-implement, highly-customizable turnkey solutions for introducing premium and relevant third-party premium video, optimizing current video assets and drastically improving video monetization strategy.