Value Proposition: Spread the word about your newspaper’s worth to your community

Left to right: Chris Reen (moderator), Jessica Baldwin, Bill Barker, Alan Fisco and Mike Orren
Left to right: Chris Reen (moderator), Jessica Baldwin, Bill Barker, Alan Fisco and Mike Orren

Newspapers tell stories about their communities. In 2020, let’s tell our communities our story. Tell them how we improve their civic life every day. How public service is our core mission. How we are transforming to serve our readers and our advertisers even better.

On the opening day of the Mega-Conference, this session will focus on a practical and comprehensive list of talking points that our audiences need to know about us.

Chris Reen, president of The Gazette in Colorado Springs, Colo., will moderate a panel of industry executives who are passionate about the need to tell our story.

Panelists are:

  • Jessica Baldwin, director of brand marketing, The Dallas Morning News
  • Bill Barker, regional president-Florida, Gannett / Division of USA Today Networks / LocaliQ
  • Alan Fisco, president and chief financial officer, The Seattle Times
  • Mike Orren, chief product officer, The Dallas Morning News, and president, Belo Business Intelligence

Barker summed up the value proposition for both the community and the local media, saying: "Our mission is to strengthen the communities we serve and help local businesses grow. Let’s discuss how our journalism and community betterment work are core to business development. Businesses who invest in our solutions get a dual return; they fund journalism, thought-leadership and a pathway to solutions that ultimately create the environment for economic well-being."

Orren said: "At the Dallas Morning News — and across members of the LMC (where I serve on the board) — I see a renewed realization of how critical we are to our local communities. The trick is how to evangelize on this without seeming pedantic or self-serving. We need to be proud of our work, but keep our customers’ needs at the forefront."

Conference registration and logistics



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