The Tuesday morning session on digital subscriptions and consumer revenue models highlighted the past year’s work and local case studies from the Google News Initiative Subscriptions Lab, covered examples of growth in digital subscription acquisition and retention, and the approaches that helped newspaper companies large and small achieve that growth.
Ben Monnie, director of global partnerships and solutions, news at Google, said GNI decided to develop the lab to speed newspaper companies’ digital transformations.
“We started by asking, how can we bring meaningful, data-driven, consulting-driven insights to help publishers transition from print circulation organizations to world class digital subscription organizations,” Monnie said.
