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Accelerating investments and new ventures

Corey Ford

The core challenge that local media executives have right now is not to come up with the next big thing, says Corey Ford, co-founder and managing director of Matter Ventures. Rather, he says, media execs need to build a culture and process that enables their organization to understand the audience so they can meet their needs while also leveraging new technology and seeking new revenue models.

Matter Ventures is an early stage venture capital fund and start-up accelerator focused on investing in and supporting entrepreneurs to build the future of media and journalism.

He said, "At Matter Ventures, we focus on creating environments where both entrepreneurs and media executives can do just that."

During a Tuesday morning breakout session at the Mega-Conference, he said attendees can expect to takeaway tangible lessons for how to think about early-stage investments, how to support innovation within their organization, and how to structure their team's processes so they can experiment their way toward deep customer relevance and a profitable, scalable, defendable business model.

In his talk, he'll unveil how his company selects the 12 media start-ups it decides to invest in – out of hundreds of applications – and how they support them to build meaningful and profitable media ventures through a 20-week program. 

He said, "I'll also talk about how we help our partners do the same, transforming the most important thing in the process – their culture."

The Mega-Conference opens Monday in San Diego.

It's not too late to register. Walk-in registrations also will be accepted at the door.

View the full conference program

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TEAM DISCOUNTS are available to newspapers that bring more than one person to the conference.

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Warning: Fake List view all

A "list consultant" has approached at least one company that does business with newspapers with an offer to sell them an Excel spreadsheet listing conference attendees with contact information. It is a fake list.

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Conference program view all

The newspaper vertical space may be besieged and battered, but newspapers can invest in the vertical space and grow revenue. Our presenters on the Solutions Stage next Tuesday afternoon want to show you how.

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"Looming regulation and fast-changing public expectations are complicating the battle to deepen and extend direct services to readers and other users," says Bill Densmore, executive director of the Information Trust Exchange Governing Association. "Acquiring first-party data is essential to take advantage of breakthroughs in personalization and user experience."

At next week's Key Executives Mega-Conference, learn how to drive revenue from online readers without sustaining a decline in programmatic revenue from reduced page views and MUVs.

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The Galveston County Daily News and Southern Newspapers, Inc., are unabashed print-centric companies. On the closing day of the Mega-Conference, hear how Coast Monthly and their faith in print has transformed them.

Leonard Woolsey, publisher of The Galveston County Daily News, says: "We are not a large newspaper by any sense – a sub 20K circulation newspaper with a hometown base of less than 50,000 year-around residents. But Coast Monthly is a dream we brought to market several years ago and is now approaching a $1 million annual revenue run rate."

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Listing platforms are out as prime listings sell in minutes. Realtor ranks are swelling again after the hard years of the Great Recession. How do they stand out? And how can your newspaper help them?

At the Key Executives Mega-Conference, Feb. 26-28 in San Diego, listen to success stories from GateHouse newspapers and The Post and Courier of Charleston, S.C., and re-capture market share from this hot market.

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With a century or more of experience bringing the news that's most important for communities as a whole, many efforts with building a new business around content targeted for a specific audience haven't worked.

During a Tuesday afternoon session at the Mega-Conference, prepare to be blown away by the work of some entrepreneurs who are driving successful businesses with targeted media that are a major break from the status quo.

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'Bring the Team' Discounts view all

The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well.

Here's another reason – a new "Bring The Team" rate offer:

Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!

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Innovation Award view all

The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top four. The winner will be announced Tuesday, Feb. 27, at the Mega-Conference.

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Hotel & Travel view all

The Key Executives Mega-Conference will be held at the Manchester Grand Hyatt San Diego. Full details are available here about hotel accommodations.

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