| SESSION SPOTLIGHT: Managing Digital and Circulation Pricing Strategies and Revenue Analysis |
Tuesday, Feb. 28, is the conference's most jam-packed day, with six session slots full of opportunities to educate yourself and improve your business. At 11:15 a.m., "Managing Digital and Circulation Pricing Strategies and Revenue Analysis," will take an hour-long look at initiatives that raise circulation and advertising revenue while minimizing volume losses.
Matt Lindsay, founder and managing partner of Mather Economics, will present the session.
Here's what he has to say about it:
"Pricing strategy and sophistication will be a substantial source of media companies' profit in years to come, as they are in other industries experiencing profound change. And circulation revenue is becoming an increasingly important part of the publishing business model.
"As the digital distribution channel grows, circulation revenue will be even more important because digital advertising rates are lower than rates for print advertising. Understanding how to optimize your pricing and maximize profitability is an investment that will provide enormous returns to your organization."
The Key Executives Mega-Conference is sponsored by the Inland Press Association, Local Media Association (formerly Suburban Newspapers of America) and the Southern Newspaper Publishers Association. The Texas Press Association is a conference partner.
Monday, Feb. 27, opens with a trade show beginning at 10 a.m., allowing supplier companies to showcase the services and products that they offer to newspapers throughout the country.
The Mega-Conference sessions kick off at 1 p.m. on Monday and end at noon on Wednesday, Feb. 29. A two-hour pre-conference executive-level summit on daily deals will be held on Sunday afternoon, Feb. 26. (read more about this pre-conference session)
A post-conference golf tournament will be held on Wednesday, Feb. 29. (details and tournament registration)
Click on the links above for the conference agenda, links to registration details and hotel information.
We look forward to seeing you in San Antonio!
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