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2017 and Beyond in Local Market Spending

Corey Elliott

Money that has traditionally been spent on advertising is moving to promotions and digital services.  Corey Elliott, vice president of research with Borrell Associates, says: "It is no longer about media pitted against another. It is about how a local business spends on everything that can potentially win over customers."

On Friday, Feb. 24, during the Key Executives Mega-Conference, Elliott will look at the advertising expenditure forecasts of local businesses.

Publishers and advertising department executives need to hear his talk: "2017 & Beyond in Local Market Spend."

Register today for the Mega-Conference.

Conference program view all

The first of three Revenue Stage presentations during next month's Key Executives Mega-Conference will focus on Consumer Audience Data-Driven Revenue.

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The Washington Post's digital audience has more than tripled over the past three years to almost 100 million uniques, making it one of the world's fastest-growing media companies.

As the managing editor for digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom's development, implementation and execution of digital strategy. During a breakout session at next month's Key Executives Mega-Conference, he will share the paper's strategy for using distributed content to attract readers and acquire subscribers.

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The Key Executives Mega-Conference will feature an exclusive view from the very top of Gannett more than a year and a half after its spinoff as a standalone company.

CEO Bob Dickey, Chief Strategy Officer Maribel Perez Wadsworth and Chief Revenue Officer Kevin Gentzel will share their vision of the future of Gannett, which has been aggressively expanding its footprint and ramping up its digital capabilities.

Register for the Key Executives Mega-Conference, set for Feb. 23-25.

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Never has it been more urgent for news organizations to get digital innovation right. Fortunately the opportunities are as abundant as the challenges.

The Key Executives Mega-Conference will open Thursday afternoon, Feb. 23, with a keynote address by Rick Edmonds, business media analyst and leader of news transformation at The Poynter Institute, and Katie Hawkins-Gaar, digital innovation faculty with Poynter.

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Successful operators will share what is allowing them to break from the pack to get top digital ad dollar performance, at the Key Executives Mega-Conference, Feb. 23-25 in Orlando, Fla. On Thursday afternoon, Feb. 23, hear "Driving Digital $$$ Success" strategies.

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Sponsorship and exhibit opportunities view all

Reserve your exhibit space and sponsorships at the 2017 Key Executives Mega-Conference now.


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Hotel & Travel view all

The Key Executives Mega-Conference will be held at the Marriott Orlando World Center. Full details are available here about hotel accommodations.

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It has been brought to our attention that past Mega-Conference attendees have been receiving calls from a company representing themselves as part of the Mega-Conference housing and exhibit services department – in order to entice you to make your conference hotel reservation with them.

PLEASE NOTE, we are NOT affiliated with this company, which is attempting to bypass the official housing booking procedure as outlined on this website.

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