The Key Executives Mega-Conference, the biggest and best industry conference in 2018, begins Feb. 26 in San Diego.
Now is the time for you and your executive team to lock in your seats for our eighth annual event, which brings together the best and brightest in our industry, as well as leaders from other industries who have experiences for Solutions, Success Stories and New Ideas.
The 2018 Key Executives Mega-Conference kicks off with a keynote speech by Kirk Davis, the chief executive officer of GateHouse Media.
GateHouse, with Davis at the helm, has become a significant force in the newspaper industry, with an aggressive acquisition policy, and innovations like its design center in Austin, live events and its local marketing services business.
The 2018 program is organized around three concurrent tracks that focus on the best ways to grow our revenue, expand our audiences, and create new business opportunities that will carry us into the next generation.
Preliminary topics in each track include:
Building Value in Our Core Brands Now
- Maximizing Value with Local Display – Cross Platform Solutions
- Programmatic Monetization Best Practices
- Preprint and Other Non-ROP and Print Opportunities
- Vertical Best Practices
- Audience and Revenue Best Practices
- Growing Reader Revenue
- User Experience and Personalization
Transformation – Creating New Opportunities from Disruption
- Data and Its Impact on Our Business
- Effective Use of Third-Party Platforms and Tools
- The New Kid on the Block – Nextdoor: Partnering to Grow Audience
- Sales and Customer Service 3.0
- NexGen Media Business Models
Diversification and Entrepreneurship
- Magazines and More Print
- Agency Models and Revenue Growth Through Partnerships
- New Ventures in Consumer Revenue
- Niche Audience and Product Development
- Video Pureplay and OTT
- Tech Should You Buy
The Mega-Conference is a collaboration of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association and the News Media Alliance.
The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well.
Here's another reason – a new "Bring The Team" rate offer:
Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!read more
We want you to nominate your newspaper for consideration in this year's Mega-Conference Innovation Award.
Don't think you can't compete with the large metros? In 2016, the winner was a three-day-a-week paper. This award is designed to recognize innovative achievements made by newspapers of all sizes.read more
If you want to speak at the 2018 Mega-Conference, act fast. The designated slots are filling up fast. The absolute deadline to submit a proposal is Oct. 31 – but there is no guarantee that space will still be available if you wait until the end of the month to submit your proposal.read more
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