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Mary Parker to lead new system launch as director of strategic sales

Brainworks Software announced today that Mary Parker will lead the sales effort of the StraticaTM strategically focused CRM and advertising system announced today at the Mega-Conference in Las Vegas. Effective immediately, Parker will assume the role of director of strategic sales. In that role, she will direct the company's efforts to market and sell the new system to the media industry.

Brainworks releases new revenue-focused CRM innovations for publishers

Brainworks, in collaboration with CRM development partner APG Media, has released three new CRM innovations designed to increase revenue opportunities and drive greater sales team efficiencies for print and digital publishers. READ MORE

Stratica™ premieres at 2019 Mega-Conference

StraticaTM Advertising and CRM solutions built by BrainworksTM is a transformational browser-based platform that unifies print and digital transactions for media advertising. Stratica is making its industry premiere at this year's 2019 Mega-Conference in Las Vegas. Stratica Advertising and Stratica CRM are the first two products from the new Stratica software platform. Future products will include Stratica Xpance for print, digital and video ad workflow management and Stratica Audience for subscriber acquisition and management. READ MORE

AffinityX and TownNews form partnership

Two best-in-class companies in the local media space join forces to create new editorial page design/production efficiencies for print newspapers. READ MORE

Evvnt & Metro Events Calendars to Print Partnership

Evvnt, an events marketing automation platform, has announced a strategic partnership with Metro Creative Graphics, Inc., an established content CMS operator for the newspaper industry over the last 109 years. Through this partnership Evvnt will be introduced to 17,000+ editors and commercial teams who continue to struggle with monetising event calendars both on and offline.  READ MORE

TownNews acquires GTxcel's CMS business and technology

TownNews announced today that it is acquiring GTxcel's Rayos and Rivista suites. The acquisition will add more than 200 broadcasters and magazine publishers to TownNews' client roster, which already includes nearly 1,800 newspaper, television, radio, magazine and web-native properties. READ MORE

Case Study: The Billings Gazette

The Billings Gazette is a 52K daily paper in Billings, Mont., owned by Lee Enterprises. The Gazette launched Classified Concepts' Open House Map program in November 2007 as part of a corporate partnership between Lee and Classified Concepts. READ MORE

For information about the maps being used, contact:

Charles "Mike" Kline, senior sales manager at or (813)-344-6682.

Case Study: The Colorado Springs Gazette

The Colorado Springs Gazette uses the Open House locator map from Classified Concepts as a cornerstone of their strategy to keep their classified sections rich and their real estate advertisers engaged. They publish the Open House map and directory every weekend in print and online – and yes, they even have their own mobile application. READ MORE

For information about the maps being used, contact:

Charles "Mike" Kline, senior sales manager at or (813)-344-6682.

Case Study: The Napa Valley Register

The Napa Valley Register partners with Classified Concepts to deliver the most updated information to their open house shoppers. The idea to create a detailed map of open houses to show proximity of the open houses to one another came about during a "top real estate offices" meeting. NVR did some research to determine the best platform and end product, and eventually decided on Classified Concepts. Napa's comprehensive open house program launched in less than one month.  READ MORE

For information about the maps being used, contact:

Charles "Mike" Kline, senior sales manager at or (813)-344-6682.

Case Study: Santa Barbara News Press

In Santa Barbara, Calif., where the median price for a home is over one million dollars, real estate is an even hotter topic than it is in most communities. The Santa Barbara News-Press is therefore very attentive to their Sunday real estate section. In February 2004, the News-Press became Classified Concepts' first client, redesigning their real estate section to incorporate a dynamic Open House Locator MapREAD MORE

For information about the maps being used, contact:

Charles "Mike" Kline, senior sales manager at or (813)-344-6682.

Adpay reveals a new website

In advance of the fall conference season, Adpay has released a new look and feel for its website, Designed in a mobile-friendly format, it quickly answers key questions about Adpay solutions in a responsive, approachable design.

The site features highlights of the Adpay suite. This includes the exclusive Memoriams network for obituary self-serve by funeral directors, both locally, and in over 3,000 newspapers around North America. In addition, the industry's first person-to-person e-commerce marketplace platform, Click-N-Buy Classifieds and the new We Remember collaborative memorial by Ancestry are also showcased, complete with user testimonials.

It is now easy to connect with Adpay via the many contact buttons placed throughout the site. Adpay team members also are introduced under "About Adpay." This allows you to get to know a little more about the people its partners interact with every day. Creating a We Remember memorial for a family member or friend is also available directly on the We Remember page.

BlueVenn completes acquisition of media analytics and marketing specialists LEAP Media Solutions

BlueVenn has announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.

LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach. READ MORE