News from our sponsors and exhibitors
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Classifieds done right
In an effort to help publishers generate more profit from classified ads, The Newspaper Manager, a leading publishing CRM developed by Mirabel Technologies, and Creative Circle Media Solutions, one of the newspaper industry's top web development firms, teamed up to create an efficient new solution for classified ad management.
Building upon the Newspaper Manager's publishing CRM, which is utilized by thousands of media properties, this new integration creates a unified and simplified print and web workflow by adding Creative Circle's award-winning QuickAds web advertising system. READ MORE
White paper from AAM addresses digital advertising fraud
Digital advertising fraud truly is a huge industry problem. Fraud estimates range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
As an independent auditor, the Alliance for Audited Media sees the underbelly of the media supply chain where little transparency exists. In a new white paper, AAM addresses key issues and illuminates three truths to confront the digital ad fraud crisis. Download it now.
How to turn Facebook's recent changes into big ad dollars!
On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?
Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.
Only 500 spots will be available for this unique webinar sponsored by The Magazine Manager, on Friday, Feb. 16, at 2 pm EST. If you cannot attend, just sign up to receive the free video! Learn more and register
BlueVenn completes acquisition of media analytics and marketing specialists LEAP Media Solutions
BlueVenn has announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.
LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach. READ MORE
Lineup Systems unveils Adpoint Workflow to simplify complex advertising processes
Lineup Systems, a leading media sales technology provider, has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies. READ MORE
Replacing Google DSM?
Lineup can help you choose the right path. As publishers rush to transition before DSM support ends in July 2019, the time to plan your project is NOW. You can make the transition to Adpoint by Lineup Systems in as little as 12 weeks. As the world's #1 media sales solution, Adpoint can accomplish everything you did with Google DSM and much more. READ MORE
Free webinar: Don't drop the ball on Q1! Ring in the revenue with sales training expert Ryan Dohrn
Q1 is right around the corner, so give yourself the gift of 2018 success! Join us for this free webinar, sponsored by The Newspaper Manager, on Dec. 15 at 2 p.m. EST / 11 a.m. PST. Ryan Dohrn will share seven new media sales strategies that will put the FUN back in Q1. From selling data and leveraging new CRM tricks, to better email templates and phone strategies, media sales expert Ryan Dohrn has a recipe for revenue that works! Don't miss out – REGISTER NOW
Watch LEAP CEO's presentation from the BlueVenn JOIN Digital 2017 event
In this video, LEAP CEO Daniel Williams describes the use of propensity modeling to support customer acquisition and growth for media companies and their advertising clients in his webinar "Using Data Insights to Pinpoint Profitable, Long-Lasting Customers." The video is 34:00 in length and may be viewed by visiting this link.
Nielsen expands Scarborough's local consumer insights nationwide, across all 210 DMAs
Scarborough provides in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give media companies, agencies and advertisers a complete view of the local market consumer. The expansion will add 59 markets to the 151 currently measured, providing measurement nationwide of more than 300,000 adult respondents annually. With this expansion, Scarborough will now bring newspaper audience measurement to the remaining markets across the U.S. READ MORE
Legacy.com shares first look at ObitWriter at NFDA Convention
Legacy.com has entered into an exclusive partnership with Narrative Science, the leader in advanced natural language generation, to develop ObitWriter. ObitWriter leverages Quill, the Narrative Science advanced natural language platform, to create a first-of-its-kind tool that helps funeral directors and families easily create obituaries for placement in local newspapers. READ MORE
How The Press-Enterprise is growing obituary revenue with obit ad campaign
The Press-Enterprise implemented a print ad campaign promoting obituaries to its readers to combat negative notice volume trends. The campaign resulted in increased obit placement, higher quality obituaries, and more revenue. READ MORE
10 Newspapers That Do It Right:
Editor and Publisher is currently seeking submissions for its annual 10 Newspapers That Do It Right issue set for March 2018. The issue spotlights newspapers that have earned a notable achievement in at least one particular area, carried out a successful innovation, implemented cost savings procedures or developed programs that have generated revenues or increased circulation. Submit your entry by Jan. 15, 2018. READ MORE
Monster Partners with Florida's Sun Coast Media Group
Monster, a global leader in helping employers find better candidates, has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area. READ MORE
Strategic partnership opens new doors for local newspapers
AdCellerant has been selected as a preferred partner solution by The Local Media Consortium, a strategic partnership of leading local media companies. AdCellerant is an ad technology and digital marketing services provider, specializing in programmatic display, mobile, tablet, video, native, email and search marketing campaigns for local media companies. LMC membership includes more than 75 local media companies and more than 1,700 digital news properties. READ MORE
New partnership will help newspapers better meet their postal needs
Brainworks Software, LLC has announced a new partnership with Interlink's True Newspaper Mail, an industry-leading cloud-based presort mailing system. READ MORE