News from our sponsors and exhibitors

Posted 11/21/17

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Watch LEAP CEO's presentation from the BlueVenn JOIN Digital 2017 event

In this video, LEAP CEO Daniel Williams describes the use of propensity modeling to support customer acquisition and growth for media companies and their advertising clients in his webinar "Using Data Insights to Pinpoint Profitable, Long-Lasting Customers."  The video is 34:00 in length and may be viewed by visiting this link.

Nielsen expands Scarborough's local consumer insights nationwide, across all 210 DMAs

Scarborough provides in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give media companies, agencies and advertisers a complete view of the local market consumer. The expansion will add 59 markets to the 151 currently measured, providing measurement nationwide of more than 300,000 adult respondents annually.  With this expansion, Scarborough will now bring newspaper audience measurement to the remaining markets across the U.S. READ MORE shares first look at ObitWriter at NFDA Convention has entered into an exclusive partnership with Narrative Science, the leader in advanced natural language generation, to develop ObitWriter.  ObitWriter leverages Quill, the Narrative Science advanced natural language platform, to create a first-of-its-kind tool that helps funeral directors and families easily create obituaries for placement in local newspapers. READ MORE

How The Press-Enterprise is growing obituary revenue with obit ad campaign

The Press-Enterprise implemented a print ad campaign promoting obituaries to its readers to combat negative notice volume trends. The campaign resulted in increased obit placement, higher quality obituaries, and more revenue. READ MORE

10 Newspapers That Do It Right:
Nominations sought

Editor and Publisher is currently seeking submissions for its annual 10 Newspapers That Do It Right issue set for March 2018. The issue spotlights newspapers that have earned a notable achievement in at least one particular area, carried out a successful innovation, implemented cost savings procedures or developed programs that have generated revenues or increased circulation. Submit your entry by Jan. 15, 2018. READ MORE

Monster Partners with Florida's Sun Coast Media Group

Monster, a global leader in helping employers find better candidates,  has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area. READ MORE

Strategic partnership opens new doors for local newspapers

AdCellerant has been selected as a preferred partner solution by The Local Media Consortium, a strategic partnership of leading local media companies. AdCellerant is an ad technology and digital marketing services provider, specializing in programmatic display, mobile, tablet, video, native, email and search marketing campaigns for local media companies. LMC membership includes more than 75 local media companies and more than 1,700 digital news properties. READ MORE

New partnership will help newspapers better meet their postal needs

Brainworks Software, LLC has announced a new partnership with Interlink's True Newspaper Mail, an industry-leading cloud-based presort mailing system. READ MORE

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