The Local On-Demand Economy (LODE) is dominating tech headlines, notes Mike Boland, chief analyst and vice president of content for BIA/Kelsey. At the Key Executives Mega-Conference in Austin, he will examine how this will impact local media and discuss the opportunities that exist for our industry.
While LODE could displace local marketing to some degree, Boland says BIA/Kelsey sees it as more opportunity than threat – especially "by embracing it and uncovering its potential sources of new business growth."
He is the author of BIA/Kelsey's definitive white paper on Local On-Demand Economy. Here are a few excerpts from that report:
Since joining BIA/Kelsey in 2005, Boland has been instrumental in covering interactive and mobile media. His expertise and curiosity about new mobile, social and video technologies have made him a valuable resource. He now directs internal programs such as the evolution of BIA/Kelsey's Custom Advisory Services, and the newly formed "BIA/Kelsey Labs" incubator for new initiatives.
Boland has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly-read online news sources such as Huffington Post and Business Insider. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.
Before joining BIA/Kelsey, Boland was editor of Innovation World's TechAlert, a monthly journal of emerging technology companies. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. He began his career in business analysis and journalism as a staff reporter for Forbes magazine, covering the tech sector.
Boland will be first presenter during the Tuesday morning General Session at the Mega-Conference. Don't miss this important session in which Boland explains how the LODE is refining what is local and how local media must adapt.