General Session

At Mega: Hear how Nextdoor is connecting newspapers with specific neighborhoods


News organizations of all sizes are committed to growing their trusted relationship with readers. During the 2018 Mega-Conference, hear how Nextdoor, the world's leading social network for neighbors, connects newspapers to specific neighborhoods and communities in an unprecedented fashion.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

Together with Matthew Hall from The San Diego Union-Tribune, Nextdoor's Vice President of Communications and Policy, Steve Wymer, will discuss how news organizations are leveraging the neighborhood network to source hyper-local content, extrapolate neighborhood-specific polling data and reaction, and engage the community in a more personal way than ever before.

"Local news is an integral part of the neighborhood conversation," Wymer said. "Neighbors care about the issues affecting their communities, and yearn for an easy and direct way to share their voice with their newspapers."

He said, "Nextdoor, the neighborhood network, is a new way for news organizations to help engage their audience at a hyperlocal level, target stories to residents, source content, interviews and data, and ultimately amplify their presence in important community conversations."

Hall, editorial and opinion director for The San Diego Union-Tribune, said: "Smart, timely engagement is why The Union-Tribune's partnership with Nextdoor works for us – and can work for you."

He added: "Long gone are the days when journalists can simply rely on readers, listeners and viewers to come to us. We need to meet consumers on the platforms they use, find them in the places they frequent. The U-T's partnership with Nextdoor is a way to do that, well."

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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