2018 Mega-Conference

Solutions Stage: Audience Engagement

Bill Ostendorf, Michael Taylor and Matt Lindsay
Bill Ostendorf, Michael Taylor and Matt Lindsay

Consistently capturing the attention of the distracted digital consumer remains the biggest challenge for traditional media audience growth. The focus on the Solutions Stage mid-afternoon on Tuesday, Feb. 27, at the Mega-Conference will be on engaging digital customer experiences.

Presenters will be:

  • Bill Ostendorf, president and founder, Creative Circle Media Solutions 
  • Michael Taylor, sales director, CCI Europe 
  • Matt Lindsay, president, Mather Economics 

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Ostendorf says, "We're big believers in better design. We've grown print circulation through better design (and content) for years. But now we can prove that one of the best ways to generate more traffic and more revenue online is by simply having a better designed website that is more flexible at reflecting the day's news. We can show you how we've also used print packaging and design concepts to improve readership and engagement online."

Taylor's focus will be on reinvnting content creation to reach new audiences.  He asks: "How can news organizations effectively capture the attention of today's digital consumers? By offering the right content at the right time!" He will present a range of case studies showing how a consistent strategy and the right technology tool sets can optimize content creation in the news organization and engage audiences in a whole new way.

Lindsay will discuss how publishers can segment their digital audience and use those segments to tailor content for audience development.  He said Mather Economics has found that personalization at scale is important for digital subscriber acquisition and customer engagement.  He will share case studies of how publishers are using customer segmentation in their newsrooms and audience groups to improve digital business performance and revenues.

"Understanding how content is consumed by your audience is a benefit of the digital platform and an opportunity to develop digital products that target specific audiences," Lindsay said. "As the digital audience revenue stream grows relative to digital advertising, there is a growing need for products designed to maximize total digital revenue with different experiences and value propositions for different audience segments."

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