What’s happening and what’s next for paywalls, acquisition, engagement and retention of digital subscribers? What are the latest tools and methods for newspapers to understand the health and maturity of digital subscription programs, and plan where to go next? Where are the opportunities for consumer revenue beyond subscriptions?
A two-part deep dive into digital subscriptions and consumer revenue models will be presented on Tuesday morning at the Mega-Conference.
In Part 1, hear the latest developments in consumer revenue and outcomes from the GNI Subscriptions Lab.
Jed Williams, chief strategy officer for the Local Media Association, will moderate this panel discussion.
Part 2 of this program will explore case studies from newspaper companies at the forefront of digital subscriptions and consumer revenue.
Pete Doucette, managing director of telecom, media and technology for FTI Consulting, will serve as moderator.