Clear paths to profitability in an unclear media environment

Left to Right: Pat Dorsey (moderator), Judi Terzotis and Leonard Woolsey
Left to Right: Pat Dorsey (moderator), Judi Terzotis and Leonard Woolsey
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How do you forge enduring strategies for sustainable profitability in a turbulent time when yesterday’s silver bullet for success is today’s expense drain?

A breakout session on the opening day of the Mega-Conference will reveal the strategies of media organizations that are turning profits right now and are designed to sustain a robust bottom line despite whatever “disrupter” emerges tomorrow.

Learn what it takes to find these paths to profitability: The conceptualizing, the forecasting and modeling, the testing — and the execution. Think of this session as a master class in identifying profitability paths in unpredictable times.

Pat Dorsey, publisher of the Austin (Texas) American-Statesman and regional vice president with Gannett, will moderate the discussion.

Panelists are:

  • Judi Terzotis, president and publisher, The Times-Picayune | Advocate
  • Leonard Woolsey, publisher and president, The Daily News, Galveston, Texas, and president, Southern Newspapers, Inc.

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