Revenue Strategies and Diversification: Howard Griffin, John Wulfert, Liz White and Samantha Johnston kick off the 2020 Mega-Conference. (Photo by Bob Booth)
Ryan Mote, publisher of the Fort Worth Star-Telegram, welcome 2020 Mega-Conference attendees to Fort Worth! (Photo by Bob Booth)
Chris Reen and Bob Brown welcome attendees to the 2020 Mega-Conference. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Monday photos of the Mega Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Bob Booth)
Bob Booth
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Liz White, publisher and executive vice president of Record-Journal Media Group, at the Mega-Conference. (Photo by Bob Booth)
Liz White, publisher and executive vice president of Record-Journal Media Group, at the Mega-Conference. (Photo by Bob Booth)
John Wulfert, chief revenue officer of Belo + Company, at the Mega-Conference. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Samantha Johnston, publisher of The Aspen Times, at the Mega-Conference. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Revenue Strategies and Diversification: Howard Griffin, John Wulfert, Liz White and Samantha Johnston kick off the 2020 Mega-Conference. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Leonard Woolsey, president of Southern Newspapers, on "Clear Paths to Profitability" at the 2020 Mega-Conference. This session was moderated by Pat Dorsey, publisher of the Austin American-Statesman and regional vice president of Gannett, and also included Judi Terzotis, president and publisher of The Times-Picayune | Advocate. (Photo by Bob Booth)
Branded Content: Samantha Johnston, Jared Merves and Amber Aldrich at the Mega-Conference. (Photo by Bob Booth)
Branded Content: Samantha Johnston, Jared Merves and Amber Aldrich at the Mega-Conference. (Photo by Bob Booth)
Samantha Johnston, publisher of The Aspen Times, on Branded Content. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Pat Dorsey, publisher of the Austin American-Statesman, at the Mega-Conference. (Photo by Bob Booth)
Richard Green of Evvnt at the 2020 Mega-Conference. (Photo by Bob Booth).
Value Proposition: Spread the word about your newspaper's worth to your community. Monday, Feb. 17, at the Mega-Conference. (Bob Booth)
Bill Barker and Jessica Baldwin at the 2020 Mega-Conference. (Photo by Bob Booth)
Alan Fisco, Bill Barker and Jessica Baldwin with tips on spreading the word about your newspaper's worth to your community. Monday, Feb. 17, at the Mega-Conference. (Photo by Bob Booth)
Alan Fisco, president and chief financial officer of The Seattle Times and vice president of America's Newspapers, at the 2020 Mega-Conference. (Photo by Bob Booth)
Eric Brandner at the 2020 Mega-Conference. (Photo by Bob Booth)
2020 Mega Conference in Fort Worth, Texas. (Photo by Bob Booth)
Branded Content: The Business of Storytelling — Eric Brandner, Michelle Vielma and Robin Gruen at the Mega-Conference. (Photo by Bob Booth)
Chris Reen, publisher of The Gazette in Colorado Springs and president of America's Newspapers, at the 2020 Mega-Conference. (Bob Booth).
Annie Madonia of The Lenfest Institute on "Funding Outside the Box" at the 2020 Mega-Conference. (Photo by Bob Booth)
Tim Ritchey, president and publisher of The Fresno Bee, on "Funding Outside the Box" at the 2020 Mega-Conference. (Photo by Bob Booth)
Jennifer Preston of the Knight Foundation at the 2020 Mega-Conference. (Photo by Bob Booth)
Fraser Nelson, Annie Madonia and Tim Ritchey on "Funding Outside the Box" at the 2020 Mega-Conference. (Photo by Bob Booth)
Recruitology sponsored a Live Longhorn at the 2020 Mega-Conference.
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Bob Booth
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth))
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
2020 Mega-Conference in Fort Worth, Texas. (Photo by Bob Booth)
Tuesday photos at the 2020 Mega-Conference in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Mi-Ai Parrish, Julia Wallace and PJ Browning: How Women Leaders are Transforming Newspapers. Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Mi-Ai Parrish, Julia Wallace and PJ Browning: How Women Leaders are Transforming Newspapers. Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Solutions Stage: Tuesday photos of the 2020 Mega-Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Digital Subscriptions and Consumer Revenue: Tuesday at the 2020 Mega-Conference. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Dean Ridings, CEO of America's Newspapers, at the 2020 Mega-Conference. (Photo by Bob Booth)
Walter E. Hussman Jr.,at the 2020 Mega-Conference. (Photo by Bob Booth)
Micah Green, Vince Johnson and Kayla Green of The Sumter Item — finalists for the Mega-Innovation Award. (Photo by Bob Booth)
Walter E. Hussman, Jr. at the 2020 Mega-Conference. (Photo by Bob Booth)
Dave Kennedy, of the Honolulu Star-Advertiser, presents Walter E. Hussman Jr., of the Arkansas Democrat-Gazette, with the 2020 Mega-Innovation Award. (Photo by Bob Booth)
Dave Kennedy, of the Honolulu Star-Advertiser and 2018 recipient of the Mega-Innovation Award, presents Walter E. Hussman Jr., of the Arkansas Democrat-Gazette, with this year's Mega-Innovation Award. (Photo by Bob Booth)
2020 Mega-Innovation Award recipient — Arkansas Democrat-Gazette. Pictured left to right: Barry Arthur, Nat Lea, Walter Hussman, Eliza Gaines and Mark Lane. (Photo by Bob Booth)
Adam Shapiro of AlertMe at the 2020 Mega-Conference. (Photo by Bob Booth)
Local News: Under-the-radar Innovations at and for Community Papers" at the 2020 Mega-Conference. (Photo by Bob Booth)
Mi-Ai Parrish of Arizona State University on "How Women Leaders are Transforming Newspapers." (Photo by Bob Booth)
PJ Browning, president and publisher of The Post and Courier, on "How Women Leaders are Transforming Newspapers." (Photo by Bob Booth)
Nancy Lane, CEO of Local Media Association, at the 2020 Mega-Conference. (Photo by Bob Booth)
2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
Peter Lamb, president of Lamb Consulting, leads a sales transformation workshop at the 2020 Mega-Conference. (Photo by Bob Booth)
Jason Whitney of Tubular Labs on "The Age of Video" at the 2020 Mega-Conference. (Photo by Bob Booth)
Bill Ostendorf of Creative Circle Media Solutions on "North America's Digital News Deserts." Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
PJ Browning, president and publisher of The Post and Courier, at the 2020 Mega-Conference. (Photo by Bob Booth)
"Digital Subscriptions and Consumer Revenue Models" — Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
"Digital Subscriptions and Consumer Revenue Models" — Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Dave Kennedy of the Honolulu Star-Advertiser at the 2020 Mega-Conference. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
"Digital Subscriptions and Consumer Revenue Models" — Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Tuesday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 18, 2020. (Photo by Bob Booth)
"Digital Subscriptions and Consumer Revenue Models" — Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Nancy Lane, CEO of Local Media Association, at the 2020 Mega-Conference. (Photo by Bob Booth)
Dean Ridings, CEO of America's Newspapers, at the 2020 Mega-Conference. (Photo by Bob Booth)
Fraser Nelson, vice president of business innovation at The Salt Lake Tribune. Her paper was a finalist for the Mega-Innovation Award at the 2020 Mega-Conference. (Photo by Bob Booth)
Kayla Green, executive editor of The Sumter Item. Her paper was a finalist for the Mega-Innovation Award at the 2020 Mega-Conference. (Photo by Bob Booth)
Micah Green, chief digital officer of The Sumter Item. His paper was a finalist for the Mega-Innovation Award at the 2020 Mega-Conference. (Photo by Bob Booth)
Vince Johnson, publisher of The Sumter Item. His paper was a finalist for the Mega-Innovation Award at the 2020 Mega-Conference. (Photo by Bob Booth)
Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, was presented with the Mega-Innovation Award, Tuesday in Fort Worth. (Photo by Bob Booth)
Adam Shapiro of AlertMe on "The Key to Audience Engagement: Maximizing What Readers Want." Tuesday, Feb. 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Zack Richner of Arrandale Ventures discusses an initiative to leverage the power of community publications to promote and profit from high-growth businesses. Tuesday, Feb, 18, at the 2020 Mega-Conference. (Photo by Bob Booth)
Jake Seaton of e-notice at the 2020 Mega-Conference, talking about a free digital platform to keep public notices where they belong: in the newspaper. (Photo by Bob Booth)
Mandy Jenkins of The Compass Experiment (McClatchy) at the 2020 Mega-Conference on "Making News Deserts Bloom Again." (Photo by Bob Booth)
Eric Barnes of The Daily Memphian on "Making News Deserts Bloom Again" at the 2020 Mega-Conference. (Photo by Bob Booth)
Jim Stevenson of Spinal Column Newsweekly Media at the 2020 Mega-Conference. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the Mega Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Bob Booth)
Bob Booth
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the Mega Conference 2020 at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Bob Booth)
Bob Booth
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Bob Booth)
Monday photos of the 2020 Mega-Conference at the Omni Hotel in Fort Worth, Texas, Feb. 17, 2020. (Photo by Bob Booth)
Social News Desk at the 2020 Mega-Conference. (Photo by Bob Booth).
OwnLocal's Revenue Saloon at the 2020 Mega-Conference. (Photo by Bob Booth)