Mega-Conference to feature four tracks to success


Four tracks to success will give attendees at the 2018 Key Executives Mega-Conference two dozen options to choose from during breakout sessions. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Some great discounts exist for newspapers and newspaper corporate offices that send multiple attendees. You'll want multiple attendees at the Mega-Conference to take advantage of the many topics that will be presented in the various breakout sessions. Learn about team discounts.

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Tracks for the breakout sessions will include:

Track One: Building Value in Our Core Brands Now
Best practices in vertical, programmatic, audience and revenue growth, plus user experiences.

Track Two: Transformation – Creating New Opportunities from Disruption
Optimizing your use of data, third-party platforms and tools, CRM and more.

Track Three: Diversification and Entrepreneurship
Exploring new revenue streams in print, digital, events, e-commerce ... and more.

Track Four: Case Studies on the Solutions Stage from our Technology Partners
The latest developments in revenue generation, audience development and engagement, and data intelligence from our industry's R&D partners. LEARN MORE

Preliminary topics for General Sessions and Breakouts include:

  • A Monday morning bonus session on best practices for creating unique solutions for engaging readers and managing a consultative sales team in the real world. Schedule your travel to arrive in time for this 8:30 a.m. - Noon workshop.
  • Innovations at newspapers – featuring the finalists for the Mega-Conference Innovation Award. Submit a nomination
  • Fighting fake news.
  • Branded content.
  • Personalization and the user-experience.
  • Data-driven events.
  • Journalism of the future.
  • A panel of high-level newspaper executives who will be talking about the acquisitions their companies are making and why they are buying.
  • Driving reader relationships and revenue.
  • Innovations in news.
  • Digital outdoor.
  • Defining your subscription strategy.
  • Bringing audio to life.
  • Finding your niche in the marketplace.
  • Kroger's evolving strategy – beyond advertising and inserts.
  • Programmatic best practices.
  • Third-party platforms.
  • Over-the-top and other video pureplay opportunities.
  • Pre-print and other non-ROP print opportunities.
  • NexGen business models: finding success.
  • Agency sales.
  • Focus on verticals.
  • Facebook and/or Google revenue partner strategies.

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