Fifteen presentations to be made on the Solutions Stage during the 2018 Key Executives Mega-Conference have been announced. Topics are wide-ranging, touching on numerous hot topics facing newspaper publishers today.
Some great discounts exist for newspapers and newspaper corporate offices that send multiple attendees. You'll want multiple attendees at the Mega-Conference to take advantage of the many topics that will be presented in the various breakout sessions.
Learn about team discounts.
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Topics scheduled for the Solutions Stage include:
- How much revenue are you losing due to ad fraud?
Presented by Casey Hester, vice president, customer success, Dev/Con Detect
Given the estimated $8 billion in ad fraud per year, the question for publishers has changed from "Are you losing revenue due to ad fraud?" to "How much revenue are you losing due to ad fraud?" Learn how you can grow revenue by resolving ad tech issues. LEARN MORE
- Leveraging cross-device opportunities after Hurricane Irma
Presented by Brendon Brigham, vice president, customer experience and product integration, Data-Dynamix
The Specifix database offered by Data-Dynamix was leveraged after Hurricane Irma to reach homeowners in three Florida counties who needed assistance with insurance claims. Learn how this database can help your newspaper bring together local businesses and highly-sourced, accurate information on individuals – graphed against their individual device ID, IP address, physical address and opted in email information.
- Leverage audiences to drive revenue diversification
Presented by Tom Ratkovich, managing partner, LEAP Media Solutions
The ability to leverage data and marketing technology to identify, target and access discreet audiences enables marketers to deliver relevant communications that build the value of customer relationships. As in the case of the Star Tribune Vacation & Travel Experience in Minneapolis, this ability can drive success in the development and execution of events, a crucial source of revenue diversification. LEARN MORE
- Empowering the media company to take their brand and market back
Presented by Roberto Angulo, CEO, Recruitology, and Sandy Glover, digital revenue manager, McClatchy
Newspapers have faced many challenges over the last decade, not the least of which is the erosion of what was once a revenue mainstay: recruitment advertising. Hear how some top media companies are reclaiming ownership of their local recruitment advertising markets, and – in the process – growing digital revenue and delivering results for the employer. A case study will be presented.
- What's the Opportunity for the Audience?
Presented by Deborah Fellows, president and founder of GeoTix
Learn how local media companies around the country are using their audience, content and brand to open a huge new market through local ticketing. We share real numbers from local media, just like you, so you can see exactly how ticketing can generate new money, drive email growth and diversify your brand and company. LEARN MORE
- Growing revenue for newspapers through consumer sports magazines
Presented by Kevin Craig, senior vice president/newspaper relations, AMG|Parade
Looking for a unique solution to a circulation dilemma at your newspaper, or wanting to connect better with your readers? How about just make a little extra cash (who doesn't want that)? Discover how your newspaper can problem solve and drive revenue using AMG|Parade's Athlon Sports newsstand annuals. LEARN MORE
- Alexa, OTT and mobile apps: Distribute and monetize on all digital platforms
Presented by Nikhil Modi, CEO, Whiz Technologies
Consumption habits are changing and your audience is consuming content on a variety of different devices – Amazon, Echo, Alexa, Roku TV, Apple TV, Fire TV and mobile apps. Hear how you can distribute and monetize your content on all these platforms (and more).
- Yes you can (and must) make money from social media accounts
Presented by Reinig Morris, co-founder, Friends2Friends
A simple, white-label widget or banner ads will allow you to charge advertisers for streaming their social media on your web pages. It is easy to sell and simple to use. Hear how more than 400 publications in seven countries are driving substantial new revenue.
- Auto promotions / events case study: The Seattle Times
Presented by Kevin Collins, director of sales and marketing, WeHaa, and Cesar Montes, president, WeHaa
Looking for a fresh new revenue stream in autos? WeHaa's Auto Promotions & Events is a hands-free solution that provides both print and digital campaign assets. Start hosting virtual events like a Year-End Clearance Sale, New Year Sales Event, Tent Sale, etc. You'll get valuable data from a Seattle Times event.
- Taking back local advertising with targeted local niche guides
Presented by Phil Pracht, product manager, TownNews.com
TownNews.com's Local Niche Guides are designed to help combat an ever-shifting digital landscape and get publishers back on solid ground. Rather than providing publishers with a rigid list of guides, Local Niche Guides are configurable to help deliver compelling solutions for publishers – both large and small. LEARN MORE
- Subcontracting page, ad and web production
Presented by Howard Barbanel, vice president and director of marketing, Design2Pro
Subcontracting page, ad and web design can free publishers from the manufacturing process and allow them to focus resources on audience development, enhanced content and sales generation. During this session, learn how subcontracting this aspect of newspaper production works, the upside and the pitfalls, and how you can evaluate if this is a solution for your newspaper.
- Digital transformation
Presented by Laura Cole, vice president/marketing, Vivial
Navigating the digital revolution can feel like sailing through uncharted – and sometimes stormy – waters. Finding the time, knowledge base, skill set and resources to support a much broader spectrum of marketing channels for your customers is, and can be, prohibitive for many. In this session, we will spotlight digital transformation. LEARN MORE
- Reinventing Content Creation to Reach New Audiences
Presented by Michael Taylor, sales director, CCI Europe
The right content at the right time! Taylor will present a range of case studies showing how a consistent strategy and the right technology tool sets can optimize content creation in the news organization and engage audiences in a whole new way. LEARN MORE
- Why Website Design and Flexibilitiy Matter
Presented by Bill Ostendorf, president and founder, Creative Circle Media Solutions
Design matters and good user interfaces are critical to a newspaper's success. Learn what will bring you consistently dramatic increases in traffic. LEARN MORE
- Customer Segmentation to Improve Digital Performance and Revenues
Presented by Matt Lindsay, president, Mather Economics
Publishers can segment their digital audience and use those segments to tailor content for audience development. Case studies will be presented. LEARN MORE
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